Play 90 second soundbite of 'Sticks' @ 'CD quality'
'Sticks' is pleasantly unfussy yet richly dynamic; Zeya's sweet sexy voice is delivered beautifully and is superbly proportioned against the catchy instrumental backdrop. 'Sticks' is 'mature' pop music for the more discerning ear; sitting in no particular genre camp it's wonderfully radio friendly, easily recognisable and pretty 'instant' - great 'pop' music to appeal to a large and varied audience.
Zeya delivers the goods with an eloquence and brightness that's further enhanced by the vibrant acoustic guitar and foot-tapping back-line. Zeya's whole musical ethos seems to be about offering up-lifting but realistic songs from the heart; a pleasant and very welcome change from some of the more inane offerings we are used to hearing from within 'chart' territory. Zeya gives pop music some direction and meaning and doesn't need to sell-out to everyday banality and fickle popular traits.
'Sticks' by Zeya is a damn fine piece of modern pop music that shows an educated 'touch' whilst still offering plenty of beefy hooks and a sizeable chunk of singalongability. 'Sticks' by Zeya, with its nu-folky edge and classic pop sensibilities, is a more than just plausible contender for pop-chart success - far better than most of its challengers for chart placement and every bit as good as the few that actually deserve to be there - a real worthy runner that deserves a chance!
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