The Treat

CD - Phonography

Play 90 second soundbite of 'Make You Crawl' @ 'CD quality'

In this indie age it would be all too easy to put The Treat into the indie pigeonhole! But, The Treat are more than just indie, The Treat shouldn't be tarnished with that 'get out' classification - The Treat probably nestle somewhere in the soft to heavy rock side of things and at times verge on the 'progressive' and occasionally drop into 'blues' mode. Typically British in feel and musical demeanour, The Treat play mature, cultivated rock for the more discerning ear!

Throughout this pretty epically sized album, all thirteen tracks of it, there's a feeling of empathetic unity and hard-nosed experience; the sound is solid but never nerve-jangling, the music is maturely crafted and superbly structured and The Treat give off an feeling of total professionalism and confidence without ever sounding cocky. The Treat sound as if they've been around the block a bit and learned a thing or three. 'Phonography' leaves me with a feeling that I've just been 'touched' by a more worthy entity - The Treat sound familiarly unfamiliar like I've known them for years when in fact this is my first encounter!

'Phonography' by The Treat is a very polished piece, an accomplished piece of work; there's plenty of variation here to keep the interest levels high, lots of light and shade to keep you 'on your toes'. Although The Treat mix it up pretty well here and offer something for almost everyone, they don't actually go anywhere totally new or 'uncharted' - there's nothing obviously innovative, experimental or professionally 'dangerous' here, just loads of subtle and very interesting genre-melding that sets them apart from the indie and rock 'norm'. Hey, that's fine, in fact it's quite cool coz The Treat stay nicely within the bounds of reality, they remain totally believable and quite tangible. What The Treat do, they do bloody well and 'Phonography' is an impressive and accomplished album that's easy to enjoy and a real worker that slowly grows on you with repeat listens.

'Phonography' kinda puts me in mind of all that was good about 70's prog rock - very early Genesis, Jethro Tull, Caravan, that kinda thing but obviously with a modern twist - now that can't be bad can it!! The Treat have impressed me no end with 'Phonography' - this is a big album from a hefty outfit that pack quite a punch when they need to but can also do subtle and understated. 'Phonography' by The Treat is a slightly unusual beast - just different enough to stand out from the crowd but never straying too far from safety!! The more I hear, the more I like - very very tasty, very very enjoyable - quite a cracker actually!!! No, I lie, it's better than that - it's a little beauty!!

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