Play 90 second soundbite of 'Love In A Dead End Town' @ 'CD quality'
In the same sort of musical field as The Pet Shop Boys, The Machine keep it similarly flexible and fluid but with a delivery that's stylishly tight and well rehearsed. With elements of pure dance but utilising commercial sensibility to the 'n'th degree, The Machine are popsters for the masses. Theirs is not hardcore dance, nor is it pure pop - theirs is a smooth combination of the two; maddeningly catchy tunes and infectious vibes blatantly targeting the club and pub crowd.
This EP is polished, refined, nicely delivered and presents with a sense of light optimism and well-being. The Machine don't take many risks here, everything is kept within bounds and tends to follow a definite groove. Without doubt, The Machine have their 'instruments' tamed and fully under control without breaking sweat. With their radio friendly sound and hook-laden songs, The Machine make it all seem too easy - everything sounds so refreshingly simple but, cleverly, fully focussed.
The Machine make no apologies for their chosen, somewhat retro, style and they construct and perform electronically biased pop songs as well as any of their musical peers. Followers of electro-pop should find plenty to like here - others may struggle a little to come to terms with The Machine's catchy pop way.
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