writing, playing, engineering and producing they take it all on their slender shoulders meaning that Purity are totally in control of their own musical destiny.
Play 90 second soundbite of 'Liberation' @ 'CD quality'
writing, playing, engineering and producing they take it all on their slender shoulders meaning that Purity are totally in control of their own musical destiny.
Purity appear to do the hard diving kinda dance; they knock up pumping beats and inject vocals, sequenced fills and acid-laced programming into the mix to create an end product that kinda defies the dance genre boundaries that, to the ordinary man in the street, are usually totally baffling and often pointless. Purity's work is also typically foot tappingly repetitive, slick and at times pretty hypnotic. So, Purity obviously get all the right ingredients into the mix and they do a bloody good job with their digital weaponry to come up with tracks that are, within their field, pretty spot on.
Purity with this single, 'Liberation / Driving Me Insane', dot all the i's and cross all the t's required for their target market-place. However, I feel that Purity just don't do enough to make a difference here - there's nothing earth-shakingly new and they don't take any real risks. I'm sure that Purity will go down well on the dance scene but I can't see 'Liberation / Driving Me Insane' earning the girls too much exposure through radio etc. I feel that the dance music scene has become too saturated by the ordinary and there's too few acts that are able to bring something really new and fresh into the idiom. Unfortunately, Purity also fall into that category with this single; it's good for what it is but I'd like to hear something that really makes you sit up and take notice.
|
|
